One Madison Art Website
Year
2025
Role
Lead UX Designer, 3D Design & Development, and Project Management
Strengths of the Project
- Seamless blend of physical and digital art experiences.
- Multi-platform accessibility (desktop, mobile, AR-enabled devices, VR headsets).
- Scalable architecture for adding new artworks and exhibitions.
- Enhanced corporate brand experience aligned with IBM’s innovation identity.
- Increased engagement time and improved user interaction metrics.
Main Points
The project integrates a normal website, AR, and VR into one unified digital art docent experience. A QR-based navigation system seamlessly connects physical artworks to structured digital content, allowing users to instantly access detailed information. The platform includes interactive floor maps and dedicated artwork pages for intuitive exploration. A WebXR-powered virtual gallery enables immersive remote viewing, while WebAR-based 3D visualizations allow users to experience artworks within their real-world surroundings, creating a cohesive blend of physical and digital engagement.
Project Goal
The primary goal of this project was to create a centralized digital art docent platform that seamlessly integrates a normal website, AR, and VR into a unified experience. The platform was designed to enhance on-site engagement through QR-enabled instant access to artwork information while also providing immersive remote access to the One Madison art collection through VR. Additionally, the project aimed to introduce AR-based interactive storytelling to deepen user engagement and build a scalable, CMS-driven system that supports future exhibitions, content updates, and digital expansion.
Project Process
Research & Ideation
Stakeholder workshops
Museum experience analysis
VR usability study
Pain point identification
Feature brainstorming
AR/VR exploration
Museum experience analysis
VR usability study
Pain point identification
Feature brainstorming
AR/VR exploration
UX & Interface Design
QR-based navigation
Floor map visualization
Responsive web interface
VR gallery interface
AR artwork interaction
Floor map visualization
Responsive web interface
VR gallery interface
AR artwork interaction
3D & Visual Design
Installation mockups
Interactive UI elements
Brand-aligned visual system
VR-ready 3D models
Interactive UI elements
Brand-aligned visual system
VR-ready 3D models
Development & Implementation
Development collaboration
Accessibility checks
CMS platform integration
QR content system
Structured content architecture
WebXR VR development
WebAR functionality
Accessibility checks
CMS platform integration
QR content system
Structured content architecture
WebXR VR development
WebAR functionality
Testing
VR usability tests
Feedback collection
Iteration
Feedback collection
Iteration
Key Users
- IBM Employees
- Visitors to One Madison
- Art Enthusiasts & Corporate Guest
Pain Points
- Limited contextual information available beside physical artworks.
- Difficulty in guiding visitors through multiple art installations within a large corporate space.
- Lack of remote accessibility for employees and guests unable to visit in person.
- Low engagement with static display formats.
- Technical complexity of integrating Web, AR, and VR into one seamless ecosystem.
- Ensuring cross-device compatibility for AR and VR experiences.
Few Links
PS. Some links might need extra permisions to access.